Build it and they will come. OK, great sounds terrific in a Hollywood Blockbuster but in the real world life is actually a little different.
In other words, results have to be a bit more immediate, for example:
Client “How is our online link building promotion coming on?”
SEO: “It is going really well, we have started to put into place some really solid foundations which will act as part of a Link baiting and SMO Strategy which will yield massive results. Link building if carried out carefully is the cornerstone on which the Internet thrives”
Client: “How long is this all going to take and what sort of time line have you put into place?”
SEO: “Well link building is always a tenuous business that sometimes takes time to for the true value of the results to show themselves. None of the major search engines like to be rushed in anything they do with regards to the monitoring of inbound links. MSN may start to recognise links within 4-6 weeks, Yahoo in 2-3 Months and if we are lucky then we could get some Kudos and goodwill from Google within 6-9 months.
Client: “So what you are saying is….?”
SEO: What we are saying is that you cannot rush an exercise like this if you want to see the quality results. You should have to allow for 6 months minimum for us to monitor and see exactly where we are with regards to our links and then another 6 months to react to that first assessment.”
Client: “Stop treating me as if I am an idiot and get buying some links and have a report on my desk before next Months meeting if you wish to keep this account!”
Well folks, how do you deal with that one? Sounds familiar doesn’t it?
You have two choices in your online campaigns. Live or die, it is that simple.
Get results and you live to fight another day, lose out and you are toast, as they say.
So what do you have to do to succeed? Well as the fictional discussion highlighted above, to succeed and get profile in the online world you need inbound links both in quality and in quantity. The next burning issue to be resolved is how long for all of this to happen?
“In the long run, we are all dead” states the noted and eminent Economist John Maynard Keynes (founder of the whole Keynesian School of Economics and eminent member of the Bloomsbury group) and never more has this been more applicable to the world of Online activities.
Stand still and if you are very lucky then the best you can hope for is for life to pass you by with minimal fuss. If you are extremely unlucky then whilst in the process of passing you by, your competition may well just flatten you in the process for good measure.
Buying your links now and getting a jump on the competition may, just may, get you out of that nightmare scenario and leave you to continue your brave fight with the world until next
A disclosure phrase here.
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